Collection: Posters & Birthday Cards
Company culture was very important to Master Magnetics, Inc. It brought employees together, recognized hard work, and expressed appreciation for each other regardless of background. While working there, I was part of the Team Member Recognition Committee (TMRC), which was responsible for organizing and advertising workplace community events. Pictured below is a collection of the various side projects we worked on to bring a fulfilling and wholesome experience to our coworkers.
Software/Tools Used:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Express
Process
Every month, MMI would post a new calendar with every coworker’s birthday and work anniversaries listed on it. We would take this information to create birthday cards for team members working in the facility. The posters we’d make would normally advertise an event planned by the TMRC, but occasionally we’d receive requests from other departments for companywide meetings or IT infographics.
These projects utilized a range of software to achieve desired results. Every project used one of the software listed above, and since these projects weren’t monetized, it gave the marketing team full range to try out the Generative AI features being built into the Adobe products. This would include touchups like content aware fill or generating complete subjects for the compositions we added. Most of the former developed in Adobe Photoshop, and the later in Adobe Express.
Takeaways
Being a part of this committee was probably one of my fondest memories while working for MMI. It gave me a space to be creative amid the tedium of product editing, pouring through spreadsheets, and coordinating trade shows. And of course, any chance to make a friend smile was a good day indeed.
A mark of the mid 2020s in the design world is the introduction of generative AI. I have been cautious to its implementation since the first DALL-E programs were made available to the public. The shifts in design culture that resulted from this new technology will rapidly shape professional design as we know it. I personally think that many considerations need to be made before we fully embrace the technology. It cannot replace the hard work of real artists but rather assist in completing compositions. I am glad that I had the chance to explore this emerging technology and understood how to best implement it into the workflow. I will continue to use it sparingly in all my professional work, not letting it replace the underlying craft that all designers new and old need to understand.