Project: Yonce Wedding Campaign

With a quick turnaround time of about a week, I had to work quickly to account for all the communication between the bride & I and printing the two deliverables. I was given the colors and a general feel of the existing aesthetic. For the seating chart, I researched wedding fonts and eventually landed on a flourishing title font, a serif font for the letter groups, and an attractive and digestible sans serif font for the body. Organizing nearly 200 names in a single page layout is challenging, especially if it is meant to be easy to read. To improve navigability, I arranged all the names alphabetically (by surname) and placed them in groups headed with the first letter of each last name. A number was set beside each name to indicate which table they were to sit.

The menu was designed to match the formality of the event and printed to fit three across a landscape 8.5”x11” to conserve on paper while maintaining a healthy white space balance. In addition to the size and weight, the title text was colored and given a unique font to draw attention to the start of the visual hierarchy. Each course of the meal was grouped and sectioned off appropriately with sub headers utilizing an elegant serif font. Each meal option was denoted with all caps and a thin sans-serif font to further draw attention to each option. A brief description of the meal was included beneath in tinted italics to support but not draw too much attention from the food titles.

Since I was a member of the celebration, I took several pictures in large part to practice with my Canon EOS R Mirrorless camera. I took most of the pictures before the ceremony to capture the unaltered decorations. I was asked to refrain from photographing during the ceremony until the pronouncement. The bride’s family also requested several of my pictures after, which received light edits using Adobe Photoshop and Lightroom.