Project: Promotional Videos
The following videos are samples of projects I worked on during my time at Master Magnetics Inc. These videos were primarily used for advertising to prospective business partners and posting to MMI’s YouTube channel.
Software/Tools Used:
Adobe Premiere Pro
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
iOS Camera
Process
Advertising with videos is a great way to communicate company products from matters ranging in capabilities, uses, and safety considerations. At MMI, advertising brings many layers of complexity to the front. On top of the honed skills necessary to complete these projects, advanced planning and coordination are required to pull them off. This also included acquiring signed release forms from all video participants.
When the assignments were given to me, I was given a prompt and a script from my supervisors. Since the scripts were finalized, they served as the foundation of my direction. The first step was to piece together the scenes with a storyboard. Once the storyboard was discussed with my supervisors and existing footage assessed for usefulness, it was time to move out into the warehouse to shoot new footage. This required communication with the various leads in the areas we wanted to shoot.
Once scheduling and shooting were completed, the next step was to edit the footage. With the lighting in the warehouse, it became necessary to correct some of the colors and adjust the exposure to achieve true-to-life depictions of the products and the actors on screen. This was all done amid several communications with senior management to achieve the desired results.
I also used Adobe InDesign and Photoshop to create thumbnails for the YouTube page and for online vendor portals for various trade shows we attended.
Script, storyboard, and feedback notes for a video project.
Updated thumbnails for existing videos.
Title Card for the Cup Caddy video. Scroll to next section to watch.
Title Card for the Handle Magnets video. Scroll to next section to watch.
Title Card for the Pick-Up Magnet video. Scroll to next section to watch.
Takeaways
Video production is an incredibly challenging arena, but it continues to prove the importance of time management, scheduling, communication, and planning. I enjoyed moving around and becoming more familiar with my company through it all and I hope to have more opportunities in the future to progress my skills.