Master Magnetics Flexible Brochure

B2B marketing can present a myriad of design challenges for creatives. Throughout my time working at MMI, I was tasked with making plain and generic products look desirable, even to the companies that would distribute for us. Flexible material was no exception to the rule, and I was determined to design a layout that would be irresistible to any audience.

It started with figuring out how to best organize the text to be easily digestible for potential consumers. This meant turning a single-sided sheet of 8.5”x11” into a bi-fold brochure. Next, I had to source my images. The best layout designs use the text to engage with the design elements. I decided that for the title page, I was going to wrap the key text around the cardboard roll in the front image. I used Adobe Illustrator to achieve the shape of the text, and I decided to engage the text further by forming it into an extrusion of the roll itself, preserving all textures and details. For this, I used Photoshop to overlap several blending layers on top of one another to achieve a three-dimensional effect. Once edited to my standards, I placed all the images together into an InDesign document using a dark-mode contrast theme.