Project: Flexible Magnets Flyer

Business to Business (B2B) marketing presents a myriad of design challenges as companies tend to be more focused on the product’s metrics rather than the uses. I had to sell a product that primary consumers already know about. Master Magnetics Inc. specialized in this form of commerce, and their flexible products were certainly no exception. I was determined to deliver maximum effort with this redesign.

When looking at the original document, it stacked too much information into one 8.5”x11” sheet of paper with a single image that was generated many years ago. Additionally, I had to add further body text, which would have made it far too dense to navigate. To make this format more digestible, I utilized both sides of the paper and turned it into a bi-fold brochure. The layout would present the subject, title, and logo on the first page, content divided by section over the remaining 3 pages, and company contact information on the final page.

To give the flyer more design appeal, I took pictures of the flexible rolls we carried in stock. With the rolls being so large, I opted to take photos that focused on close-up details, allowing the rest of the image to vanish out of frame. In this, I determined that the best image for the front would also wrap around to the back page. For further interactivity, I chose to utilize the cardboard support roll as the vessel to incorporate the flyer’s title in a way that would make the design pop (literally).

This theme would follow with the rest of the design where text was used to bend much in the way that flexible is meant to imply. Further images were sourced and after a few rounds of feedback, the flyer was completed and shipped off to several trade shows.