EYFP Branding
Empowering Youth and Families Program (EYFP) is an initiative within NC 4-H designed to reinforce family values and strengthen communities to target the underlying issues that face many North Carolinians. In this project, a coworker and I laid the foundations for the program identity by designing the EYFP and PFPC (Powerful Families Powerful Communities) logos.
Software Used:
Adobe Illustrator
Adobe Express
Adobe InDesign
Process
At the inception of the branding projects, I supervised an intern who was given the task originally. I helped him get more familiar with Adobe Illustrator and together we explored the uses of Adobe Express. After several iterations and communication, our efforts resulted in a logo for our Program and one for our primary curriculum. The EYFP logo maintained a simplistic, yet bold and professional style utilizing our colors to establish a strong and secure brand identity. The PFPC logo was designed to appeal more to the families and individuals who would be impacted, so it took on a softer and more inviting design. It uses the full scope of the EYFP color palette to communicate diversity, while the image contained within the words offers a sense of belonging and wholesomeness.
The EYFP Branding Guidelines was a side project assigned to me so that NC 4-H could better establish the brand in terms of style, text, use, and color. The guidelines were made available to employees to use when designing future documents, presentations, web articles, etc. It also provided the graphics team with a solid reference point to maintain branding consistency. The guidelines were modeled closely to the official 4-H style guidelines to hold parity between National 4-H and NC 4-H.
My coworker's presentations to the graphics team and I to make decisions.
Final draft iterations of the EYFP logo developed by my coworker and presented before the graphics team and I.
Final EYFP Logo.
My initial thumbnails for my part in the PFPC logo development.
My thumbnails developed into mockups.
My own ideas merged with my coworker's. The right list represent the final draft for the graphics team selection.
Final PFPC Logo.
Initial ideation of the branding guidelines document.
Theme mockups for branding guidelines.
Final set of guidelines (click to view).
Takeaways
For me, this was an exciting project because it gave me experience in meta-design. Everything I standardized would be set for future designers working with the program, which required a great deal of planning and forethought. Additionally, I explored areas of accessibility to ensure that our company adheres to universal standards so that we may reach and impact the maximum audience.
I was also very happy to have imparted my experience with Adobe Illustrator to my coworker. Helping others learn something in turn helps me better understand the software I use.
To learn more about EYFP and substance misuse prevention, visit their website here!